When it comes to PR, there is nothing more rewarding in seeing the fruits of your labour. You need to know whether your strategy is working, so monitor your progress with as much analytics as you can.
If your strategy is working, great! Keep doing it, don’t reinvent the wheel. If not, dig deeper and find out why it isn’t working. Benchmark against what is working. Go back to your goals, your message, and your market research.
Always track where your leads are coming from too!