The PR Propellor
Your Public Relations Masterclass
Propel Your Business Forward.
Learn to be the PR Pro of your own business.
The PR Propellor™ is a Public Relations Masterclass designed to give you the knowledge, strategies, and confidence to take control of your own public relations.
Learn how to uncover the stories worth telling, earn meaningful media coverage, build credibility and visibility, and understand how the different parts of PR work together to propel your business forward.
No expensive PR agency. No big advertising budget.
Just the skills, strategy, and confidence to tell your story.
Learn from 25+ years of real-world experience as a journalist and PR strategist working with some of North America's leading media outlets.
Join the Waitlist and receive instant access to your complimentary guide:
From Overlooked to Front-Page News
Learn how to land real media coverage in 30 days, without spending a cent on ads.
This is for you if:
- You know PR could help your business, but you don't fully understand what it is or how it works.
- You want to understand where PR fits into the bigger marketing picture.
- You want to build visibility and credibility, but you feel stuck or unsure where to start.
- You're not sure how to approach the media strategically.
- You're not sure what's newsworthy about your business or how to spot PR opportunities.
- You have a story, message, idea, or mission worth sharing, but you're not sure how to get it noticed.
- You want to strengthen your social media presence and work smarter with the algorithms.
- You want to make PR a priority, but don't have time to figure it all out or keep starting from scratch.
- You don't have the budget for an expensive PR agency, or you'd rather build those skills within your own organization.
- You want practical PR skills and the confidence to take control of your PR.
Build Visibility. Earn Credibility. Create Trust.
No one understands your business, your audience, and your mission the way you do.
Paid ads can build awareness, but PR gives you something advertising alone can't: earned credibility and third-party validation.
When your story is featured by a trusted media outlet, discussed on a podcast, shared through your community, or amplified by others, people aren't simply hearing what you say about your business. They're hearing what others have to say about it.
Learning to do your own PR gives you the skills to recognize opportunities, tell your story with confidence, earn meaningful media coverage, and build visibility and credibility over time.
You don't need an expensive PR agency to start. You need the knowledge, strategy, and confidence to take control of your own public relations.
Earned.Credible.Trusted.Yours.
Because PR Is More Than a Collection of Tactics.
There's no shortage of PR advice. The challenge is knowing what to do, when to do it, and how the different pieces work together.
The PR Propellor™ teaches you more than individual PR tactics.
It teaches you how to think about public relations as an interconnected system.
At the heart of the course is The PR Propellor System™, a proprietary methodology inspired by systems thinking.
It helps you understand how your:
message, media coverage, content, social media, credibility, visibility, relationships, and reputation
connect, influence, and reinforce one another.
The PR Propellor System™ helps you:
- Understand how PR works and where it fits into the bigger marketing picture
- Recognize the stories and PR opportunities worth pursuing
- Develop clear, compelling messages that connect with the right audiences
- Approach the media strategically and with confidence
- Build meaningful relationships with media, your audience, and your community
- Connect your media relations, content, social media, and other PR efforts so they work together
- Create a consistent PR approach you can use again and again
- Build momentum instead of constantly starting from scratch
The goal isn't simply to get seen. It's to understand how to make the different parts of your PR work together.
It Gets Other People Talking About You.
It's one thing to tell people your business is great. It's another when someone else tells them for you.
Media coverage, interviews, recommendations, reviews, and other forms of third-party recognition can give your story something you can't create by simply promoting yourself: earned credibility.
Get Seen. Build Credibility. Earn Trust.
When people know who you are, understand what you stand for, and trust what you do, opportunities follow.
25+ years in media. Now she's teaching it.
Naz Taylor has spent more than 25 years working on both sides of the media, first as a broadcast journalist, producer, writer, and on-air host at Global TV, and later in public relations, where her work has included CBC programs such as Hockey Night in Canada, The Hour, and Dragons' Den, as well as national brands, nonprofits, entrepreneurs, and purpose-driven organizations.
She later founded her own PR company, bringing that experience to businesses and organizations across a wide range of industries and helping clients earn meaningful media coverage, build credibility, strengthen their visibility, and tell their stories with confidence.
Over the course of her career, Naz has seen firsthand what makes a story resonate, what gets the media's attention, and how the different elements of public relations can work together to build trust, reputation, and momentum.
Today, she brings that experience to Online PR Pro and its flagship Public Relations Masterclass, The PR Propellor™, teaching others the knowledge, strategies, and skills she has developed over more than two decades working in media and public relations.
At the heart of the course is The PR Propellor System™, Naz's proprietary methodology inspired by systems thinking and designed to help people understand not just what to do in PR, but how the different pieces work together.
"After more than 25 years working on both sides of the media, I've learned that you don't need a huge budget or insider connections to tell a story that gets noticed. You need to understand what makes a story matter, how PR works, and how to communicate with confidence. Those are skills you can learn, and they're skills you'll have for life."
Naz Taylor
What You'll Learn Inside The PR Propellor™:
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How to uncover your strongest story angles, pitch them to the media with confidence, and leverage your PR wins to build ongoing visibility and momentum
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How to establish yourself as a credible, go-to expert in your industry
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How to build meaningful media relationships and strategic partnerships
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How to shape your brand narrative, strengthen your reputation, and communicate with purpose
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How to identify your target audience and uncover what makes your story, business, or expertise stand out
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How to see your PR strategy as a whole and understand how the different parts work together as one interconnected system
On the Fence?
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You think you don't have time for PR?
"I hear it all the time: 'I know I need PR. I just don't know where to start. I feel stuck. I don't have the time.'"
You don't need to do everything at once. You need to understand what matters, where to focus your efforts, and how to make PR a manageable part of your business.
Learn the skills once. Use them again and again.
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You think you need media connections?
"You don't need a contact list full of journalists to get started. You need a story worth telling and the knowledge to approach the right people in the right way."
The PR Propellor™ teaches you how to recognize opportunities, find the right media contacts, and approach them strategically and confidently.
You don't need insider connections. You need the right approach.
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You think your business isn't newsworthy?
"One of the biggest misconceptions I hear is, 'There's nothing newsworthy about my business.' The story isn't always obvious. Learning how to recognize it is part of PR."
Your business doesn't have to be famous or groundbreaking to have a story worth telling. The opportunity may be in your expertise, your people, your purpose, a trend you're part of, a problem you're solving, or the impact you're making.
Find the story. Shape the angle. Make it relevant.
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You think you need to hand PR over to someone else?
"No one knows your business, your customers, your story, and your mission quite like you do."
There may be times when outside PR support makes sense. But understanding PR yourself means you can recognize opportunities, communicate your story effectively, and make smarter decisions about how your business shows up, whether you're doing the work yourself or eventually working with others.
PR knowledge stays with you, wherever your business goes.
Testimonials
The PR skills you learn today can serve you for years to come.
The PR Propellor™ is designed to give you the knowledge, strategies, tools, and confidence to understand how public relations works and put it into practice.
From building your PR strategy and identifying the right audiences to earning media coverage, strengthening your brand, and protecting your reputation, you'll learn how to approach PR with greater clarity, purpose, and confidence.
You'll learn how to:
Understand What PR Is and What It Does
- Learn what PR is, and what it isn't.
- Understand how PR builds awareness, credibility, and trust.
- Discover how PR supports your overall business growth and marketing strategy.
Plan Your PR Strategy
- Know where to start with a holistic PR plan you can actually execute.
- Set tangible, trackable goals and build momentum over time.
Earn Media Coverage
- Identify the audiences you want to reach and build targeted media lists that connect you with the right journalists and outlets.
- Find compelling story angles and learn how to communicate them through pitches and press releases.
- Approach the media confidently and prepare to show up polished and professional when opportunities arise.
- Build meaningful relationships with journalists and media contacts.
- Learn how to follow up strategically and professionally.
Build Your Brand
- Establish trust, credibility, and authority in your industry.
- Strengthen your brand recognition, visibility, and awareness.
- Learn how to leverage media coverage and other PR wins to extend their impact.
- Understand how your media coverage, content, social media, and other PR efforts can work together.
Protect Your Reputation
- Understand the fundamentals of reputation management.
- Learn how to prepare for potential issues and communicate effectively when challenges arise.
Learn the skills. Build the confidence. Take control of your PR.
FAQ
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Is there any cost to join the waitlist?
No. Joining is free. You'll receive the complimentary guide immediately, plus updates and access to founding member pricing when doors open.
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When does The PR Propellor™ launch?
Fall 2026
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What happens after I sign up?
You'll get instant access to the free guide, plus tips, resources, and updates as launch gets closer. When enrollment opens, you'll also receive access to founding member pricing and priority booking for weekly live Q&A sessions.
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I'm not ready to buy yet, should I still join?
Yes. Joining the waitlist doesn't commit you to anything. It just means you're first in line and have access to founding member pricing if you decide to join.
Don't do it ONE DAY.
Make today DAY ONE.
Join the waitlist for The PR Propellor™.
Waitlist Members Get
- Founding member pricing locked in before the price increases at public launch.
- Priority booking for weekly live Q&A sessions. Spaces are limited each week, and waitlist members get first access before general enrollment opens.
- Instant access to the complimentary guide, From Overlooked to Front-Page News: Land Real Media Coverage in 30 Days, Without Spending a Cent on Ads.
- Exclusive PR tips, resources, and behind-the-scenes course updates leading up to launch and beyond.
Learn to be the PR Pro of your own business.
Our Mission
Public Relations Shouldn't Be a Luxury. You shouldn't need a big budget or a dedicated PR team to earn meaningful media coverage, build credibility, and tell your story with confidence.
The PR Propellor™ was created to make PR easier to understand, more practical to apply, and more achievable for people who want to tell their stories, build credibility, earn meaningful visibility, and create opportunities for their businesses, careers, organizations, and causes.
Because everyone deserves the knowledge and confidence to tell a story that matters.
Our Philosophy
PR Isn't Magic. It's a System. Public relations is not a collection of isolated tactics. Your message, media coverage, content, social media, credibility, visibility, relationships, and reputation are interconnected, and each can influence and reinforce the others.
Through practical education, real-world experience, and a connected approach to public relations, we help people understand how those pieces work together so they can approach PR with greater clarity, purpose, and confidence.
Have a Question?
Send us a note.
