The PR Propellor
Your Public Relations Masterclass
Propel Your Business Forward.
Learn to be the PR Pro of your own business.
The PR Propellor™ is a Public Relations Masterclass designed to give you the knowledge, strategies, and confidence to take control of your own public relations.
Learn how to uncover the stories worth telling, earn meaningful media coverage, build credibility and visibility, and understand how the different parts of PR work together to propel your business forward.
No expensive PR agency. No big advertising budget.
Just the skills, strategy, and confidence to tell your story.
Learn from 25+ years of real-world experience as a journalist and PR strategist working with some of North America's leading media outlets.
Join the Waitlist and receive instant access to your complimentary guide:
From Overlooked to Front-Page News
Learn how to land real media coverage in 30 days, without spending a cent on ads.
This is for you if:
- You know PR could help your business, but you don't fully understand what it is or how it works.
- You want to understand where PR fits into the bigger marketing picture.
- You want to build visibility and credibility, but you feel stuck or unsure where to start.
- You're not sure how to approach the media strategically.
- You're not sure what's newsworthy about your business or how to spot PR opportunities.
- You have a story, message, idea, or mission worth sharing, but you're not sure how to get it noticed.
- You want to strengthen your social media presence and work smarter with the algorithms.
- You want to make PR a priority, but don't have time to figure it all out or keep starting from scratch.
- You don't have the budget for an expensive PR agency, or you'd rather build those skills within your own organization.
- You want practical PR skills and the confidence to take control of your PR.
Build Visibility. Earn Credibility. Create Trust.
No one understands your business, your audience, and your mission the way you do.
Paid ads can build awareness, but PR gives you something advertising alone can't: earned credibility and third-party validation.
When your story is featured by a trusted media outlet, discussed on a podcast, shared through your community, or amplified by others, people aren't simply hearing what you say about your business. They're hearing what others have to say about it.
Learning to do your own PR gives you the skills to recognize opportunities, tell your story with confidence, earn meaningful media coverage, and build visibility and credibility over time.
You don't need an expensive PR agency to start. You need the knowledge, strategy, and confidence to take control of your own public relations.
Earned.Credible.Trusted.Yours.
Because PR Is More Than a Collection of Tactics.
There's no shortage of PR advice. The challenge is knowing what to do, when to do it, and how the different pieces work together.
The PR Propellor™ teaches you more than individual PR tactics.
It teaches you how to think about public relations as an interconnected system.
At the heart of the course is The PR Propellor System™, a proprietary methodology inspired by systems thinking.
It helps you understand how your:
message, media coverage, content, social media, credibility, visibility, relationships, and reputation
connect, influence, and reinforce one another.
The PR Propellor System™ helps you:
- Understand how PR works and where it fits into the bigger marketing picture
- Recognize the stories and PR opportunities worth pursuing
- Develop clear, compelling messages that connect with the right audiences
- Approach the media strategically and with confidence
- Build meaningful relationships with media, your audience, and your community
- Connect your media relations, content, social media, and other PR efforts so they work together
- Create a consistent PR approach you can use again and again
- Build momentum instead of constantly starting from scratch
The goal isn't simply to get seen. It's to understand how to make the different parts of your PR work together.
It Gets Other People Talking About You.
It's one thing to tell people your business is great. It's another when someone else tells them for you.
Media coverage, interviews, recommendations, reviews, and other forms of third-party recognition can give your story something you can't create by simply promoting yourself: earned credibility.
Get Seen. Build Credibility. Earn Trust.
When people know who you are, understand what you stand for, and trust what you do, opportunities follow.
25+ years in media. Now she's teaching it.
Naz Taylor has spent more than 25 years working on both sides of the media, first as a broadcast journalist, producer, writer, and on-air host at Global TV, and later in public relations, where her work has included CBC programs such as Hockey Night in Canada, The Hour, and Dragons' Den, as well as national brands, nonprofits, entrepreneurs, and purpose-driven organizations.
She later founded her own PR company, bringing that experience to businesses and organizations across a wide range of industries and helping clients earn meaningful media coverage, build credibility, strengthen their visibility, and tell their stories with confidence.
Over the course of her career, Naz has seen firsthand what makes a story resonate, what gets the media's attention, and how the different elements of public relations can work together to build trust, reputation, and momentum.
Today, she brings that experience to Online PR Pro and its flagship Public Relations Masterclass, The PR Propellor™, teaching others the knowledge, strategies, and skills she has developed over more than two decades working in media and public relations.
At the heart of the course is The PR Propellor System™, Naz's proprietary methodology inspired by systems thinking and designed to help people understand not just what to do in PR, but how the different pieces work together.
"After more than 25 years working on both sides of the media, I've learned that you don't need a huge budget or insider connections to tell a story that gets noticed. You need to understand what makes a story matter, how PR works, and how to communicate with confidence. Those are skills you can learn, and they're skills you'll have for life."
Naz Taylor
What You'll Learn Inside The PR Propellor™:
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How to uncover your strongest story angles, pitch them to the media with confidence, and leverage your PR wins to build ongoing visibility and momentum
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How to establish yourself as a credible, go-to expert in your industry
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How to build meaningful media relationships and strategic partnerships
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How to shape your brand narrative, strengthen your reputation, and communicate with purpose
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How to identify your target audience and uncover what makes your story, business, or expertise stand out
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How to see your PR strategy as a whole and understand how the different parts work together as one interconnected system
On the fence?
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You think you have no time? You do. You have to make the time.
"How many times have I heard, 'I want to do PR, I need PR, I just don't know where to start, I feel stuck.' Or, 'I just don't have the time.'"
Once you learn the tactics, they're with you for the long haul!
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You think you need fancy connections? You don't. You just need your story.
"I've been working in the media industry for more than 25 years and I can tell you, there's no secret formula, it's not rocket science. When you invest the time, you'll see the change in your ROI."
You just need your story, and a step-by-step guide on how to get your message seen and heard.
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You think you're not newsworthy? You are. You're doing great things with your business.
"The truth is, the media needs quality content, and it is the entrepreneurs like YOU who can provide it."
Find your angle and pitch it.
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You think you should hand this to a PR consultant? Your business is your baby, and no one can know it and love it like you do.
"Trust that you are the very best person to promote your business, no one will love it and know it like you do."
Doing your own PR gives you control and autonomy over your narrative, as well as the fate and direction of your own business.
Testimonials
With The PR Propellor, you have nothing to lose and everything to gain.
The PR Propellor is custom-made for you, the small business. Investing in it is the same as investing in your business. It will give you the confidence to self-promote and will help you identify what makes YOU special so you can be the PR Pro of your own business.
It will help you:
Understand What PR Is and What It Does
- Learn what PR is, and what it isn't.
- Understand how PR builds awareness, credibility, and trust.
- Discover how PR supports your overall business growth and marketing strategy.
Plan Your PR Strategy
- Know exactly where to start with a holistic PR plan you can actually execute.
- Keep momentum by setting tangible, trackable goals.
Earn Media Coverage
- Target your ideal demographic and build media lists that reach them directly.
- Tell your story compellingly, backed by easy-to-use pitch and press release templates.
- Reach out to media confidently and show up polished when the camera's on.
- Get free media coverage while saving money on advertising and PR firms.
- Understand the do's and don'ts of self-promotion (advertorials are not PR).
Build Your Brand
- Establish trust, credibility, and authority in your industry.
- Increase your brand recognition, visibility, awareness, and exposure.
- Leverage your media coverage.
Protect Your Reputation
- Mitigate crisis and manage your reputation.
Once you learn the tactics, they're with you for the long haul!
NOW is the time to stop feeling vulnerable and afraid of competition by finding and trusting your "secret sauce", what makes YOU special and stand out. NOW is the time to stop being paralyzed by your fear of failure, perfectionism, or the blocks you have created for yourself.
Don't do it ONE DAY.
Make today DAY ONE.
Join the waitlist for The PR Propellor.
Waitlist members get
- Founding member pricing locked in before the price increases at public launch.
- Priority booking for weekly Q&A sessions, spots are capped each week, and waitlist members get first pick before general enrollment opens.
- The free guide: From Overlooked to Front-Page News
- Access to tips and tricks before the course launches, and after.
Learn to be the PR Pro of your own business.
Our mission
PR isn't magic. It's a system. And every small business deserves the same media spotlight as the big brands, without the big budget. The PR Propellor takes the mystery out of PR and hands you the tools to get noticed, build trust, and propel your business forward. No PR agency required.
Have a Question?
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