Mood Marketing, also known as Emotional Marketing, attracts your audience by making you memorable – it’s content that aims for the heart and appeals to your emotions. It is also one of the most effective ways to capture your prospects’ attention.
This strategy is known for eliciting an emotional response and therefore improving the chances of conversions and sales. Understanding your customers’ needs and what triggers action results in an emotional response from your target customer. Being aware of customers’ motivations allows businesses to craft a marketing strategy that provides solutions to the customers wants and needs. Be empathetic to develop strong customer loyalty.
Customers respond positively to feelings of safety and trust, and the feeling that the business has a legitimate interest in their needs. A study by the Harvard Business Review found that 52% of customers that felt emotionally connected to a brand reported higher satisfaction levels with their experience and were more likely to be repeat customers.