Have a Realistic Timeline
I know you want to start making sales quickly, but a key part of reaching your target customers is having the patience to give your marketing time to work. People need to engage or be exposed to your brand anywhere from 5-12 (or more) times before they’ll consider buying from you.
You are not going to get results overnight, but you will if you give it time. Your marketing plan should include a timeline, allowing each strategy enough time to succeed or fail before you move on to the next step. Be realistic about factors that can slow down or affect your strategy and timeline, and don’t be afraid to make adjustments to a strategy before you scrap it completely.