The number one mistake you can make as an entrepreneur is to cast an unrealistically wide net and target EVERYONE with your messaging, hoping and praying some will notice your brand and engage. It doesn’t work this way. This is like throwing spaghetti at the wall and hoping it sticks. You can’t leave this important step to chance. You HAVE to be strategic.
The more specific your strategy, the easier and quicker it is to reach new audiences and grow seamlessly.
Strategy saves you time and money. Don’t waste a second or a penny on those who aren’t interested. Instead, invest energy in finding YOUR true audience and connect with those who will be lifelong, loyal, engaged customers. They exist.
Your PR strategy must be targeted toward your exact customer. The trick is to find those who are desperately seeking the transformation your business provides, and then put yourself in front of them. Some are knowingly looking for solutions like yours and some don’t even know you can help them, but are definitely in need of your product or service.
For your business to thrive, you need to know WHO is going to be interested in buying your product or service.
Understanding your customers’ needs will strengthen the connection with your consumers.
Once you have their attention, you have a potential customer. But before you can put together a plan to reach them, you need to ensure you are targeting the right customer.