I’ve been in the communications industry for more than 25 years and have compiled for you the very best PR tactics my years of experience and expertise have to offer. I know the difference PR can make for your brand, and the transformation it will bring for your business. That’s why I’ve created THE PR PROPELLOR

THE PR PROPELLOR gives you tried and true PR methods and tactics that will show you how to get brand recognition, awareness, and increased exposure. More eyeballs on YOU. This step-by-step guide will help you curate compelling messaging and newsworthy angles. Plus, you will learn how to reach out to media with a powerful pitch, build strategic partnerships, create transformational content, hone in on your target demographic, and so much more.

THE PR PROPELLOR is custom-made for you, the small business. Investing in it is the same as investing in your business. It will give you the confidence to self-promote and will help you identify what makes YOU special so you can be the PR Pro of your own business. It will help you: 

  • Get started and know exactly where to begin
  • Discover direction with step-by-step modules so you know what comes next
  • Create and execute a comprehensive PR strategy from top to bottom
  • Tell your story through compelling bite-size messaging
  • Ensure your message gets heard by those that need to hear it most
  • Write your email pitches + press releases with easy-to-use templates
  • Develop media lists and target the right media contacts for your niche
  • “Leverage your Coverage”
  • Target your ideal demographic
  • Increase brand recognition, visibility, awareness, and exposure
  • Get FREE media coverage, while saving money on advertising, + PR firms/consultants
  • Understand Do’s and Don’ts of self-promotion (advertorials are not PR)
  • Establish trust for your brand through third party credibility
  • Reach out to media confidently
  • Produce relevant content
  • Be newsworthy! You are doing great things!
  • Enhance your on-camera presence and messaging during media interviews
  • Build B2B communities
  • Establish your identity
  • Develop timeline
  • Mitigate crisis and manage your reputation
  • Keep momentum by setting tangible goals
  • Bring financial growth, sales, leads, profitability!
  • Change the way people think about your business
  • And so much more!

With THE PR PROPELLER, you have nothing to lose and everything to gain. Once you learn the tactics, they’re with you for the long haul!

NOW is the time to stop feeling vulnerable and afraid of competition by finding and trusting your “secret sauce” – what makes YOU special and stand out.

NOW is the time to stop being paralyzed by your fear of failure, perfectionism, or the blocks you have created for yourself. 

Trust that you are the very best person to promote your business, no one will love it and know it like you do.

Don’t do it ONE DAY. Make today DAY ONE