“There is no such thing as an attention span. There is only the quality of
what you are viewing. People have infinite attention span if you are
entertaining them.” - Jerry Seinfeld
What you say and how you say it matters.
Given most of the world lives, breathes, and buys online now … your WRITING matters more than ever – especially if you are using your platforms to promote your business.
And in a sea of content being posted non-stop, you need to STAND OUT.
One of the best techniques to grab and keep attention is with a great hook.
A hook is meant to grab your readers’ attention and pique their interest.
There are many ways to “hook” your audience, but the most effective way is to evoke curiosity, and then immediately add value.
YOU are the expert in your field. Be the authority when you write content and use your expertise to nab your consumers attention.
Here are 10 tried and true ways to pique your target audience’s interest:
- ASK A LEADING QUESTION
- FORM AN EMOTIONAL CONNECTION (make them laugh, cry…)
- USE SURPRISE OR SHOCK VIA FACTS, STATS, ETC…
- LEAVE YOUR WRITER WANTING MORE
- USE A QUOTE
- ACKNOWLEDGE A PROBLEM, OFFER THE SOLUTION
- OFFER NEW INFORMATION TO ADD VALUE
- USE NUMBERS (10 ways to X)
- REVEAL A SECRET
- TELL A STORY or SHARE AN EXPERIENCE
Try any of the 50 attention-grabbing hooks below when writing your promo
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